![Adidas CEO Herbert Hainer is seen during a news conference at the Velmore hotel in Pretoria June15, 2010. REUTERS/Ina Fassbender (SOUTH AFRICA - Tags: SPORT BUSINESS HEADSHOT Stock Photo - Alamy Adidas CEO Herbert Hainer is seen during a news conference at the Velmore hotel in Pretoria June15, 2010. REUTERS/Ina Fassbender (SOUTH AFRICA - Tags: SPORT BUSINESS HEADSHOT Stock Photo - Alamy](https://c8.alamy.com/comp/2CPB8HN/adidas-ceo-herbert-hainer-is-seen-during-a-news-conference-at-the-velmore-hotel-in-pretoria-june15-2010-reutersina-fassbender-south-africa-tags-sport-business-headshot-2CPB8HN.jpg)
Adidas CEO Herbert Hainer is seen during a news conference at the Velmore hotel in Pretoria June15, 2010. REUTERS/Ina Fassbender (SOUTH AFRICA - Tags: SPORT BUSINESS HEADSHOT Stock Photo - Alamy
Adidas might try to dig out of its Yeezy crisis with a new CEO in what could be a 'first step toward better days' for the embattled company
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![England soccer player David Beckham (L) and Adidas CEO Herbert Hainer, launch the official matchball for the 2010 World Cup, before the draw in Cape Town December 4, 2009. The month-long soccer England soccer player David Beckham (L) and Adidas CEO Herbert Hainer, launch the official matchball for the 2010 World Cup, before the draw in Cape Town December 4, 2009. The month-long soccer](https://c8.alamy.com/comp/2E841YK/england-soccer-player-david-beckham-l-and-adidas-ceo-herbert-hainer-launch-the-official-matchball-for-the-2010-world-cup-before-the-draw-in-cape-town-december-4-2009-the-month-long-soccer-tournament-begins-on-june-11-next-year-in-south-africa-reutersrogan-ward-south-africa-2E841YK.jpg)